Tuesday, February 4, 2014

Almay Shadow Softies in Lilac and Smoke | Review

So, I fell for the cute packaging ploy yet a gain and bought these on a whim.  Below is my review!

Here are the basics:
- Currently their are 12 shades in the range.
- They retail at Target for about $4.49 each.
- Almay describes them as "whipped powder shadows."  So, I'm guessing that would be a cream to powder type formula?

110 Lilac

150 Smoke

Lilac is a somewhat frosty purple and was the color that first caught my eye when I looked through the display.  I have been on the hunt for a nice lilac shade and thought this might be the one.  On the lids it practically disappears after a single swipe but you can build the color to get more intensity.  However, the name softie just doesn't mean they feel soft but I think it also means the colors are softer and not too intense.  Don't expect to get a bold eye look from these shadows.  After building up the intensity of Lilac, I noticed that it looks really shimmery on the eye.  The shadow lasted about 8 hrs on my eyes and barely faded and did not crease.  I used the Nars Eyeshadow Primer to help bring out the intensity and I don't normally have issues with eyeshadow creasing.

Smoke is a dark purplish grey with shimmer.  The shimmer is not very noticeable once you apply it to the lid.  I was hoping for more intensity form this color since it looks so dark in the pan but it was barely noticeable on the eye.  I had to really build this shade to get it to show up in my crease.

I applied both shades with my fingers since I had read from other bloggers that brushes don't work well with this formulation.  The texture of these eyeshadows have been compared to the Maybelline Bouncy Blushes that came out a few years ago. 

Overall, I was not impressed with these eyeshadows.  Unless you want a light wash of color, I would save your money.

Have you tried any of the Almay Shadow Softies?  Do you like makeup products that offer softer pigmentation or do you just see it as a waste of money?


1 comment:

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